About
About Roesch Digital
Digital Marketing for Small Businesses
Roesch Digital was created to help small businesses navigate digital marketing without the confusion, fluff, or agency overhead that often comes with it. The focus is simple: clear strategy, clean execution, and work that actually supports business goals. The business is built on real, hands-on experience across web design, SEO, advertising, analytics, and more.
Experienced Marketing Account Manager
Who’s behind Roesch Digital
Roesch Digital is a solo digital marketing practice founded and run by me, Ben Roesch, a Rochester-based digital marketing professional with years of experience working directly with small businesses and local organizations.
I’ve spent my career building and managing successful digital marketing campaigns for clients in a wide variety of industries.
I have led digital marketing and advertising initiatives for two different marketing agencies, managing hundreds of clients during my career. I’ve worked hands-on with everything from website creation and SEO to Google Ads strategy and performance reporting.
That experience has shaped how I work today — focused, practical, and grounded in what actually moves the needle for small businesses.
Get to know me more
I am a Rochester, New York, native, born and raised in West Henrietta. I attended Syracuse University for my undergrad, graduating with a business degree and double-majoring in marketing and finance.
I started my career at CGI Digital, intentionally bouncing between a few positions to gain as much hands-on experience across a range of marketing practices as possible. I then worked as the Vice President of Marketing & Advertising for Howell Studios, another local marketing agency based in Webster, NY. After receiving an offer I couldn’t refuse, I left that job and am currently working as the Marketing Communications Manager at REDCOM Laboratories, Inc. in Victor, NY.
My wife and I happily live in the North Winton Village of Rochester.
Fun Facts:
- I have a twin brother, Alex, who went to RIT.
- I studied abroad in China for 6 months in college.
- My wife and I own two cats and a horse, which we board at Renegade Wind in Honeoye Falls, NY.
Take Your Small Business to the Next Level
What you can expect
My Core Philosophies on Digital Marketing as a Service
I’ve seen firsthand how confusing and overcomplicated digital marketing can become, especially for small businesses that don’t have the time or resources to sift through jargon, reports, and competing advice. My approach is intentionally straightforward. I believe digital marketing should be:
Easy to understand
Aligned with real business goals
Flexible and scalable
Built for long-term value
There are no long-term contracts unless they make sense, no pressure to buy services you don’t need, and no confusing reports that don’t explain what’s actually happening. If you need a marketing professional but aren’t ready or willing to hire one full-time, I’m here to help.
My Why
Why Roesch Digital Exists
I created Roesch Digital because small businesses don’t need a large agency — they need clarity, honesty, and someone who genuinely cares about helping them move in the right direction. When you work with Roesch Digital, you work directly with me, not a rotating team or a sales layer.
I started this business because I truly care about helping people. I have a deep respect for small business owners and the work it takes to build something from the ground up. I’m inspired by those who are striving to make their vision a reality, and I’m grateful for the opportunity to play even a small part in their success.